Home Fintech Vietnam’s OCB to Absolutely Digitise Buyer Journeys with Backbase and SmartOSC

Vietnam’s OCB to Absolutely Digitise Buyer Journeys with Backbase and SmartOSC

Vietnam’s OCB to Absolutely Digitise Buyer Journeys with Backbase and SmartOSC


Vietnam’s Orient Industrial Joint Inventory Financial institution (OCB) has chosen digital banking software program supplier Backbase to energy its omnichannel banking modernisation efforts. OCB is Backbase’s fifth buyer within the nation.

With the implementation of Backbase’s Engagement Banking Platform (EBP), OCB may have the power to undertake and construct, aligning with its fashionable banking tradition and customer-centric method.

OCB goals to create a personalised digital banking system for every buyer throughout all channels, by absolutely digitising each buyer journey and touchpoint to supply seamless providers through cellular apps and pc platforms.

This challenge implementation can be led by Backbase’s companion SmartOSC, a full-service e-commerce company.

SmartOSC will help OCB in integrating the EBP, additionally known as the digital banking omnichannel platform, into its current data techniques whereas additionally addressing the financial institution’s preliminary localisation necessities.

Moreover, SmartOSC will develop OCB’s cellular banking, web banking, and worker app.

Nguyen Dinh Tung

Nguyen Dinh Tung

Nguyen Dinh Tung, CEO of OCB mentioned,

“As a pioneer financial institution of digital transformation basically and omnichannel banking particularly, our technique is to create a unified buyer lifecycle first within the retail banking line of enterprise and swiftly increase to the enterprise banking line of enterprise.


OCB expects to speed up buyer acquisition development and double its retail banking month-to-month lively customers within the first 12 months of the platform launch, and objective to develop to 10 million month-to-month lively customers in 5 years of the launch.”

Riddhi Dutta, Regional Vice President, Asia at Backbase mentioned,

Riddhi Dutta, Regional Director for ASEAN and South Asia, Backbase

Riddhi Dutta

“Revolutionary banks with excessive digital maturity like OCB endeavor to take the driving force’s seat to ship their very own distinctive omnichannel digital banking proposition.


On day one, banks might begin constructing on high of the platform to customize journeys and expertise for particular client segments, merchandise, and channels, which is the rationale that go-live for such an in depth omnichannel platform will be inside 6 months.”


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