Home Crowdfunding Meet the Group: Alex Golec, Engineering Supervisor

Meet the Group: Alex Golec, Engineering Supervisor

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Meet the Group: Alex Golec, Engineering Supervisor

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After over a decade within the promoting business, Alex Golec joins Patreon as an Engineering Supervisor in our Creator Development group. He beforehand spent 4 years at Reddit, the place he led the Advertisements ML and Optimization groups. And earlier than that, he spent six years at Google as a software program engineer. Hold studying to learn the way Alex grew to become a Patronaut, his favourite a part of his job, and the way he places creators first.

Creator turned Patronaut

In the course of the pandemic, Alex wrote an open supply library to assist these trying to commerce on TDAmeritrade. He created a Patreon account to offer assist for his group. “I knew that folks have been going to need technical assist, however earlier than I knew it, I had a full-on funding group on Discord,” Alex says. “I didn’t count on something and I used to be amazed that the group I had based was prepared to pay me actual cash and assist my work. It’s been extremely gratifying and has allowed me to keep up the library and group.”

From there, Alex needed to be taught what it’s wish to work at Patreon. The extra he spoke to the group, the extra he realized he needed to become involved. “Patreon has tens of 1000’s of hours of patron-only work that actually doesn’t exist anyplace outdoors of Patreon,” Alex explains. “As soon as I discovered that, I spotted Patreon was way more than a funds processor.”

Creator tradition

Alex says the position and group listed here are totally different from his earlier engineering experiences. “At Patreon, we are attempting new issues. We’ve a creator inhabitants and a member inhabitants that we’re nonetheless studying about, all whereas concurrently constructing merchandise for them each. And the way we function displays that. We’ve a number of test-and-learn experiments. As somebody who enjoys discovery within the scientific course of, it’s been an actual deal with.”

Since creators use Patreon to construct and develop their companies, Alex explains that it’s extremely necessary to earn their belief. “We’ve to deal with them with the utmost respect as a result of we offer them with a system that enables them to assist themselves and their households.”

In terms of promoting platforms, it may be tough to present creators the eye they deserve since you’re coping with a three-legged stool — your customers are one leg, your advertisers are one other, and the corporate is the third. “Customers are likely to really feel the advertisements expertise is a distraction from the content material. Creators are sometimes ambivalent about advertisements as a result of they don’t management what advertisements are proven or the influence they’ve on their communities. And as a platform, you wish to enhance your small business outcomes. Balancing these three considerations could be difficult,” Alex says.

In the meantime at Patreon, Alex says, “our work immediately helps creators construct profitable companies, and if somebody turns into a member, their expertise is enabled by our work. Because of this, creators can belief Patreon in a manner that they won’t essentially have the ability to belief an enormous platform,” he says. Once you’re on different platforms, and also you’re serving an algorithm, your success depends upon that algorithm. Once you’re on Patreon, you’re immediately serving your followers, and your success is a results of the well being of your group.”

Wanting forward

As Alex dives deeper into his position, he acknowledges that his group has a number of foundational work to do collectively. “From constructing serving stacks for advertising pages, to constructing experimentation and measurement layers, to constructing enterprise intelligence layers to know what’s occurring within the broader creator economic system, there’s a problem to make a distinction and ship outcomes.”

Fortunately, Alex’s expertise as a creator has taught him easy methods to take heed to the individuals round him, and he faucets into that ability to verify his group can leverage their craft, scrappiness, and skill to pivot. “My job is to concentrate to the issues that folks round me are saying. I take that and rework it into visions for what’s attainable, easy methods to encourage and excite individuals, and naturally, easy methods to ship outcomes.”

One among his favourite components about his job is the way in which everybody works collectively. “There’s a beautiful directness to our collaboration. I’m studying much more as a result of I’m uncovered to the work of people that I beforehand solely noticed distantly at different firms. I get to work immediately with groups like Gross sales, Advertising and marketing, Design, and Knowledge Science. The instruments and processes we’ve put in place to assist each other is the key sauce that makes us profitable.”

Past the work

Alex is an skilled musician and a much less skilled golfer. He’s been taking part in guitar since he was a child, and lately, you may simply catch him in Central Park performing jazz together with his associate. As for golf, he just lately moved to Westchester, dwelling of (what he considers) one of the best golf programs in New York State.

As a musician, Alex clearly admires plenty of different artists. However his favourite Patreon creator doesn’t have something to do with music in any respect. It’s a chemistry video creator referred to as Explosions and Hearth. “For some cause, chemistry by no means actually grabbed me whereas I used to be at school, however watching this nearly makes me wish to purchase some glassware. Virtually.”

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