Home Crowdfunding Meet the CEO of Not within the Guidebooks

Meet the CEO of Not within the Guidebooks

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Meet the CEO of Not within the Guidebooks

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Don’t make investments except you’re ready to lose all the cash you make investments. It is a excessive danger funding and you might be unlikely to be protected if one thing goes unsuitable. Take 2 minutes to be taught extra.

There’s a rising demand for experiential and wellness journey.

Not within the Guidebooks supply genuine experiential journey designed and delivered by native hosts. From day experiences to longer itineraries all filled with native experiences, premium lodging, and transfers included making it hassle-free and simple to ebook.

For this text, we sat down with the CEO, Carol Savage, to search out out somewhat extra in regards to the inspiration behind the enterprise.

We’d like to learn about your profession earlier than Not within the Guidebooks and the place you first discovered that entrepreneurial spark.

I’ve had a diversified profession however all the time in advertising and marketing , gross sales and extra latterly e-commerce.  I’ve had senior advertising and marketing roles at manufacturers equivalent to Disney, Whitbread and Pizza Hut.

My first enterprise was once I was doing my MBA at London Enterprise college. I used to be pregnant and I arrange my first enterprise to assist individuals work flexibly – it was a really completely different world than it’s immediately! I used to be in a position to construct this consultancy and recruitment enterprise to over £5m after which offered the enterprise. 

My second enterprise was a recipe sharing enterprise which I pitched and gained backing for on Dragons Den – and importantly, I realized plenty of classes of what to not do in enterprise.

Thanks in your honesty. So, inform us about this enterprise – what it’s, what it goals to attain?

Not within the Guidebooks is a platform to assist travellers discover and ebook probably the most experiential holidays; staying in distinctive premium inns with itineraries filled with genuine experiences all designed and delivered by native hosts. Our imaginative and prescient is To create a world the place individuals join with locals, and interact with the place and tradition in a extra intimate manner, while having a minimal impression on the planet.

Our intention is to develop our catalogue of experiences and experiential holidays,  and construct an exit-ready £50m+ enterprise.

Presently we promote by way of Journey Brokers and direct to the shopper.  We’re working with a lot of the UK company teams together with Hays Journey, Journey Counsellors and Coop journey to call a couple of and so they have entry to over 12m clients.  They’re sharing our content material to encourage their viewers.  We additionally attain direct clients by way of media partnerships (eg Wanderlust and Sunday Occasions), social media, search engine optimization and PPC.

How has the enterprise developed since its launch?

We flipped the enterprise utterly – we launched three months earlier than covid as a B2C enterprise.  When lockdown occurred, we spent the next two years constructing relationships and contracting company teams and constructing our brokers platform. We made Not within the Guidebooks centered on fixing the issue of how one can discover and ebook native operators on one single platform with one single forex for journey brokers, in order that they may create probably the most experiential and sustainable journeys for his or her clients.

What are you able to inform us in regards to the market and the way Not within the Guidebooks is positioning itself for fulfillment?

The journey market and the travelling client has modified fairly considerably over the previous few years. Individuals are on the lookout for extra experiences once they journey – even when they ebook a seaside vacation or a cruise they nonetheless wish to join with locals even for simply at some point once they get to the place they’re visiting.  The journey market has grown by 148% since earlier than the pandemic. And many individuals will select various kinds of holidays for various events, from coastal holidays to metropolis breaks.

We’re  positioning ourselves to be the very best supplier of experiential sustainable journey for when individuals don’t simply wish to sit on the seaside .

How did your online business react to the pandemic and the journey restrictions in place?

When the pandemic hit we turned our enterprise to be a provider to the commerce. We contracted quirky experiential lodging within the UK in addition to English, Scottish, Welsh and Irish experiences. As an example, there’s one in Northern Eire the place you keep in a shepherd’s hut and be taught wooden whittling to make a salad bowl – it’s on my should do record!

Now in 2023, what are the goals of this elevate and why is true now the very best time to launch the marketing campaign?

We’re inundated with demand and we don’t have sufficient workers to offer the service ranges we wish to. 

We are going to rent extra individuals (we presently have a ridiculously small group and I’m so happy with them for what they’ve achieved up to now) in order that we are able to convey on extra experiences and create extra wonderful informative and provoking content material. We plan to additional have interaction with our company companions to enhance and improve our know-how in addition to put money into advertising and marketing to construct model consciousness and attain new clients.

May you inform us about a few of your greatest achievements to this point? 

My absolute greatest achievement in my life up to now is my three superior sons! As a working mum, I believe it does actually nice issues in your youngsters to witness your arduous work and it’s introduced out a very robust work ethic in them. Nonetheless to make it actually work I made positive I used to be there for all of the vital moments of my household’s life. 

Apart from my household, finishing my MBA while on maternity go away to being supplied both funding or a job from all of the dragons on Dragon’s Den!

After which with Not within the Guidebooks, organising a journey firm three months earlier than the pandemic and navigating one of many craziest occasions in enterprise, I’m so happy with the implausible group and powerful model we’ve constructed.


Not within the Guidebooks is a premium accountable journey platform providing immersive native experiences for impartial travellers. The marketing campaign is a good alternative to hitch a mission to create genuine, distinctive journey experiences while being hassle-free.

Take a look at the marketing campaign web page to be taught extra.

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