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Blissful Canada Day! Mid-Time period Report

Blissful Canada Day! Mid-Time period Report


Blissful Canada Day Everybody!!

At this midway level of the 12 months, we now publish our mid-term report card of the New Yr’s Day want record. The ultimate report comes out on New Yr’s Eve. To be truthful, all needs have the purpose of being a win/win/win situation for everybody: “loyalty firm, bank card firm and buyer”. In some circumstances it’s simply win/win as a result of one social gathering just isn’t concerned; for instance a bank card firm who provides in-house loyalty program with the shopper as the opposite social gathering.

Grading System

Earlier than we get going, beneath is a recap of the grading system:

  • A+ Exceeding expectations with nothing extra to enhance on (virtually unimaginable to attain this grade, however I listed it to place some perspective on the spectrum)
  • Superior job
  • B+ Good job
  • B Respectable, met expectations
  • Acceptable
  • Higher than nothing 
  • E Nothing modified, no enhancements
  • F Fail, went backwards

Now onto the mid-term report card.

1) Both a brand new co-branded airline or resort loyalty bank card

I initially missed mentioning the Brim card in the beginning of the 12 months, so I wished to provide props to Brim Monetary for teaming up with Air France final 12 months, contemplating how restricted Canadian are by way of selections of co-branded airline or resort loyalty bank cards. Additionally, as a result of final 12 months, we noticed the discontinuation of the MBNA’s Alaska Airways and Greatest Western co-branded playing cards. However present cardholders have been grandfathered till now. As of September 2023, grandfathered playing cards can even be discontinued. There’s speak of MBNA Rewards turning into a transferable rewards program. Till that turns into a actuality and with no new playing cards have been launched to the market, we mainly went backwards.

Grade: F

2) Total enhancements to coach service in Canada

Just a few extra hurdles (e.g. Toronto Metropolis Council) have been cleared concerning a high-speed prepare within the VIA Rail Quebec-Toronto Hall. However nonetheless no actual concrete strikes or indicators of building starting. That is actually disappointing as a result of Canada may actually use an improve of its prepare service. Sadly, there was no actual progress this primary half of the 12 months to provide a better grade.

Grade: E

3) Main improve to an present loyalty program

Air Miles took successful this 12 months however virtually going bankrupt. BMO got here to the rescue and totally purchased them out. Hopefully this provides Air Miles a possibility to get a significant improve to its program. I stay hopeful by this transfer.

Apart from that, we didn’t see many main adjustments to any Canadian loyalty program. Air Canada’s Aeroplan stays on the high of the meals chain via additional growth of their program (e.g. with Uber), whereas others are nonetheless chasing them.

Let’s see what the remainder of the 12 months brings. For now, no adjustments but.

Grade: E


Usually I might have extra gadgets on my want record. However for this 12 months, I narrowed it down the three gadgets as a result of these are actually essential to me. Hopefully it places far more emphasis on them too. The co-branded airline or resort bank cards are taking a beating in Canada because of its restricted choices. Practice service could be very restricted in Canada, and badly wants an improve to make it quicker and extra accessible to maneuver passengers throughout the nation. Whereas Canadian loyalty packages want extra aggressive, because it has grow to be very high heavy.

What are your ideas on the progress of my want record gadgets? Did you’ve your individual want record for this 12 months? Please tell us within the remark part beneath!



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