Home Venture Capital 20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Customers; What Labored, What Did not and the Plans Forward | Instagram: Largest Errors, Successes, Misconceptions, TikTok Competitors & The Way forward for Social Media; Curiosity Graph or Good friend Graph?

20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Customers; What Labored, What Did not and the Plans Forward | Instagram: Largest Errors, Successes, Misconceptions, TikTok Competitors & The Way forward for Social Media; Curiosity Graph or Good friend Graph?

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20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Customers; What Labored, What Did not and the Plans Forward | Instagram: Largest Errors, Successes, Misconceptions, TikTok Competitors & The Way forward for Social Media; Curiosity Graph or Good friend Graph?

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Posted on twenty fourth July 2023 by Harry

Adam Mosseri is the Head of Instagram, the place he’s chargeable for overseeing the engineering, product, and enterprise groups and main Meta’s efforts on creators and Reels. Adam has been at Meta for greater than fifteen years. He began at Meta as a designer for Fb’s cell app earlier than shifting to product administration, the place he led the Fb Information Feed product and engineering groups, and served because the Head of Fb Information Feed. Adam started his profession founding a design consultancy targeted on graphic, interplay, and exhibition design earlier than becoming a member of TokBox as the corporate’s first designer.

In Right now’s Dialogue with Adam Mosseri We Talk about:

1. From Designer to Product Chief to Instagram CEO:

  • What did Adam be taught from his first job bartending? How did it impression his strategy to buyer help and analysis?
  • What are the highest 1-2 items of recommendation Adam would give to somebody desirous to make the transfer from particular person contributor to chief?
  • If Adam was “not superb at something”, what did he try this enabled him to rise above the remainder and develop into CEO of Instagram?
  • What have been 1-2 of the most important classes from working with Mark Zuckerberg for 15 years?

2. A Deep Dive on the Wild Instances as Instagram CEO:

  • What has been Adam’s single largest mistake as CEO of Instagram?
  • What does Adam imagine is the least recognized function inside Instagram that has made them profitable?
  • What does Adam imagine has been the most important product resolution he has made as CEO?
  • Why does Adam imagine that Instagram is simply too sophisticated as a product?
  • Who does Adam imagine is probably the most formidable competitor to Instagram?
  • Was Instagram Reels a easy copy of TikTok? What have Instagram realized from TikTok?
  • How does Adam reply to the assertion that Instagram is a “copy-cat machine” and lacks innovaton?

3. Threads: The Journey from 0-100M Customers in Three Days:

  • Did Adam and the crew count on the response they obtained to Threads?
  • Why did they resolve to interrupt Threads out right into a separate app?
  • What went into bootstrapping the Threads friendship and curiosity graph?
  • What was the Threads influencer activation technique? What labored? What didn’t? Did they pay influencers? How did they select which verticals to give attention to?
  • What’s Adam’s core focus with Threads at this time?
  • How is the crew analysing and measuring retention? What are their objectives?
  • What are the 1-2 core the reason why Threads wouldn’t work? How do they intention to forestall them?
  • In 12 months, the place will Threads be?

4. The Way forward for Client Social: What Occurs Now?

  • Does Adam imagine now we have seen the transition from the social graph to the curiosity graph? Is it that binary?
  • Is it attainable to have each the curiosity and the friendship graph multi function app?
  • How does the monetization potential differ when evaluating Threads (textual content) to Instagram (visible)?
  • How essential is it for the subsequent shopper social platforms to have stars which can be native to their platform (Mr Beast on Youtube, D’Amelio on TikTok and so forth.)



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