Home Venture Capital 20Product: The Secret to Profitable Onboarding from Notion and Airtable, The Largest Errors Startups Make in PLG At present& Why 90% of Onboarding At present is Completed Poorly with Lauryn Isford, Head of Product Development @ Notion

20Product: The Secret to Profitable Onboarding from Notion and Airtable, The Largest Errors Startups Make in PLG At present& Why 90% of Onboarding At present is Completed Poorly with Lauryn Isford, Head of Product Development @ Notion

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20Product: The Secret to Profitable Onboarding from Notion and Airtable, The Largest Errors Startups Make in PLG At present& Why 90% of Onboarding At present is Completed Poorly with Lauryn Isford, Head of Product Development @ Notion

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Posted on nineteenth July 2023 by Harry

Lauryn Isford is the Head of Product Development at Notion, managing Notion’s product-led development engine and self-serve enterprise. Earlier than Notion, she led development at Airtable, and beforehand labored on development groups together with Meta, Dropbox, and Blue Bottle Espresso. Lauryn is an lively angel investor and advisor supporting corporations constructing product-led go-to-market motions. 

In At present’s Episode with Lauryn Isford:

1. From Blue Bottle to Airtable and Notion:

  • How did Lauryn first make her manner into the world of product and development?
  • What are 1-2 of her largest takeaways from Dropbox, Fb and Blue Bottle?
  • What does Lauryn know now that she needs she had identified when she began?

2. What’s Development: 101:

  • How does Lauryn outline development? What’s it not?
  • When is the appropriate time to make your first development rent?
  • What profile ought to your first rent in development be?
  • What are the only largest errors founders make when hiring development groups?

3. Mastering the Onboarding Expertise:

  • What are the core components of a profitable onboarding expertise?
  • How vital is time to worth in onboarding at the moment?
  • What are the largest errors product groups make in firm onboarding?
  • What’s the simplest onboarding method and workflow in PLG at the moment?
  • Why are 90% of present onboarding’s executed badly?

4. Making Development work with the Remainder of the Org:

  • What are the only largest boundaries to development and product working collectively properly?
  • What can leaders do to make their development groups work properly with product groups?
  • How can development groups experiment and check with product with out messing up codebases?

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